Hey there—

Managing application data has always meant piecing together half-solutions.

  • Database clients offer the flexibility to mirror real-world complexity but lack essential features like validations, structured models, and relationship management.
  • CMSs and admin panels provide these features but force you to flatten or reshape your data, compromising the integrity of your application's design.

Neither option truly supports the way we build modern applications.

The real world is complex, nested, and interconnected. Our tools should reflect that.

"Bad programmers worry about the code. Good programmers worry about data structures and their relationships."
— Linus Torvalds, creator of Git and Linux

This simple truth has always resonated with me—and it lies at the heart of why I built Dogen.

When your data structures align with real-world complexity, everything improves:

  • Cleaner code
  • Faster development
  • Fewer bugs
  • Seamless integration of new features without massive refactoring

Most tools still haven't caught up to this idea.

That's where Dogen is different.

Dogen combines the freedom of a NoSQL client with the powerful features of a custom CMS:

  • Built-in validations
  • Structured model schemas
  • File and image management
  • Relationship handling
  • Custom types (email, markdown, color, etc.)

Anything you can model in Firestore, you can manage in Dogen—without writing a single line of custom code.

Nested objects, arrays, vectors, references, blobs—Dogen handles it all, right out of the box.

Imagine managing deeply structured, real-world data effortlessly—in minutes.

With Dogen, you don't have to compromise.

It's a fresh start for application data management—designed to embrace complexity, not avoid it.

I genuinely hope Dogen transforms your development experience.

—Alex

📺   Scroll For Demo

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The Dogen Way

You define exactly what your data should look like—using simple, configurable entity blueprints. Pick your fields. Set their types. Decide if they're required. Its that easy.

When you're ready, you request an update. A few minutes later, you're notified theres an update available. You apply this update in one click, and your GUI is updated.

A fully structured backend, that feels like it was handcrafted just for you. Because it was.

🙅 No custom code. No flattening. No headaches.
✅ Just your real data, organized and manageable, in a few minutes.

💡 Because your backend should update as fast as your ideas.

CMSs & Admin Panels

🦁

Promise flexibility, you custom code it

Dogen

🦁

Adapts to your needs

User Management
User Management

What else does Dogen bring to the table?

  • 100% Firestore data structure & type compatibility
  • Many of the things you love about CMSs
  • Structured, partial, and unstructured data support
  • Reusable structure definitions
  • Custom Types (Email, Markdown, Url, etc.)
  • JSON/CSV import/export capabilities
  • Real time data streaming
  • Real time change notification and diffs
  • Multiple editor views (form/tree/JSON)
  • Field default values
  • Custom validations
  • Configurable UI

The Dogen Advantage

Ship Fast!

Focus on building features, not data management.

Own It!

Your resources, your data, your rules.

Better Data Structures & Code Bases

Create ideal data structures every time, no compromises.

Enforce Data Integrity

Type checking & schema validations keep your data reliable.

One Platform

Manage it all in one place.

100% Data Privacy

We only see the blueprints, never your actual data.

Seamless Firebase Integration

Perfect harmony of Firebase products working together.

Easy Installation

5-minute Firebase extension install

Pricing Plans

Simple, Scalable Pricing. No Surprises.

All Dogen plans include the same powerful features—no upsells, no locked capabilities, no contracts. Pay month-to-month with flat-rate pricing that grows only when your needs do.

Client hosting & deployment included
Unlimited number of client users
Unlimited external project connections
Multiple database support
Firebase Emulator Suite support

🪴 Starter

For solo developers or small internal tools. Get started with full access to Dogen's powerful modeling features—no feature gating.

$9.99 per month
Subscribe

This includes:

  • 1 Custom Client
  • 10 Entity Blueprints
  • 50 Total Fields
  • 60 Application Updates per month
  • Email support

⚙️ Pro

Built for developers managing more robust apps with growing schema needs. Ideal for projects with richer data models and a need for clean, scalable structure.

$20 per month
Subscribe

This includes:

  • 1 Custom Client
  • 20 Entity Blueprints
  • 100 Total Fields
  • 60 Application Updates per month
  • Email support
Most popular

🌱 Growth

Ideal for startups building fast and iterating often. Designed to support growing teams managing multiple projects and evolving data models without friction.

$40 per month
Subscribe

This includes:

  • 2 Custom Clients
  • 30 Entity Blueprints per Client
  • 200 Total Fields per Client
  • 120 Application Updates per month
  • Faster email support

🚀 Elevate

For larger teams working across several domains with more sophisticated modeling needs. Offers expanded capacity and responsive support.

$80 per month
Subscribe

This includes:

  • 3 Custom Clients
  • 50 Entity Blueprints per Client
  • 300 Total Fields per Client
  • 180 Application Updates per month
  • Priority email & live chat support

How Our Plans Scale

Every plan includes a set number of Custom Clients, scaled by complexity. Complexity is based on total number of blueprints and fields per client.

Deployment Made Simple

Clients are generated and hosted for you, pre-configured with a default connection to their home project—additional connections are supported.

Try Before You Commit

You can try a generated custom client for free, no credit card required.

Get Started with the Demo Client →

The Backstory

Alex Rojas

Alejandro Rojas Boada

Founder, Dogen

Connect on LinkedIn

Before Dogen, my team and I built a payment gateway and credit card vault that handled millions of secure transactions. A key part of the system was a JSON based configuration layer responsible for things like banks, currencies, and country-specific rules. It worked brilliantly.

But managing it was a different story. Building a dedicated management tool kept getting pushed aside for more urgent tasks. As a result, every update required required us to manually edit raw JSON in production. It was risky, stressful, and a poor use of engineering time.

That experience stuck with me. While JSON and schemaless NoSQL databases are ideal for creating rich, complex data models, the tools to effectively manage this complexity haven't kept up. I built Dogen to close that gap, offering structure, validation, and a dependable way to interact with your data.